The IDEATE Ireland program really pushed us to challenge our market assumptions by completing customer discovery across different stakeholder groups. We now have a clear understanding of where the clinical need for our technology is greatest and how best to target that market. It is a key milestone in getting us ready for private investment, and winning the competition will provide us with the momentum and support to bring our product to market successfully.
Alumni IDEATE
by turasbranda@gmail.com | Dec 13, 2022